Relax Gaming Teams Up With Veikkaus for Finnish Expansion
Relax Gaming announced that it has partnered with Finnish gambling monopoly Veikkaus in the latest major supply deal that will significantly grow the online casino games supplier and aggregator’s regulated presence.
Under the terms of this recent deal, Relax will provide its latest partner and its players with access to its proprietary and aggregated content.
Veikkaus will thus be able to integrate Relax’s ever-growing library of proprietary titles, including hit online slots Temple Tumble and Money Train 2, as well as upcoming game launches from the provider’s extensive roadmap and make these available to its Finnish players.
Directly overseen by the government, Veikkaus is the only entity in Finland that is authorized to offer gambling services. The company offers gaming and wagering options at physical establishments and online.
Aside from its in-house developed games, Relax will also provide its new partner with access to its aggregated content from third-party developers, including the latest releases from Big Time Gaming and Felt.
Aside from making its titles available in the Finnish online gambling market, Relax noted that this new partnership will also strengthen its foothold in the Scandinavian region and comes as another milestone in its growth strategy for that lucrative region.
Late last year, Relax announced that it has tapped a third Swedish studio to develop exclusive content for the provider as a testament to its ambitions for the region.
A Real Milestone
Commenting on their latest big news, Relax CCO Daniel Eskola said that teaming up with a Finnish brand as well respected as Veikkaus marks a “real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.”
The official went on to say that their aggregation platform “expertly collates some of the most coveted slot and casino games” in the iGaming sector and features a vast array of titles that “appeal to the unique demands and preferences of the Finnish market.”
Relax’s content aggregator currently incorporates more than 2,000 titles. It provides its partners with access to headline slots from its in-house studios as well as an ever-expanding collection of content aggregated through its Silver Bullet and Powered By Relax programs for third-party providers.
Of adding Relax content, Veikkaus Chief Product Officer Jan Hagelberg said that the provider’s full-service platform offers one of the industry’s most comprehensive catalogs of aggregated games in addition to an innovative in-house portfolio.
The Veikkaus official went on to say that they are looking to constantly improve the company’s portfolio of offering and remain the number one operator in the local iGaming space.
He further elaborated that “while serving our players with the best customer experience and safest online casino available, providing immersive entertainment experiences is at the core of our philosophy.”
Relax recently also expanded its Romanian presence through a partnership with locally licensed operator MaxBet.ro.
Source: Relax Gaming goes live with Veikkaus in continued Nordic expansion, Relax Gaming Newsroom, June 1, 2021
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