Pragmatic Play Expands bplay Partnership with Virtual Sports Launch
Pragmatic Play ventured into the virtual sports space in early 2020 as part of its strategy to cement its position as a leading multi-vertical provider of content for the online gambling industry.
The company premiered its initial Virtual Sports suite at last year’s ICE London conference and exhibition event and has kept expanding it with the constant addition of new products.
As part of its new deal with bplay, an iGaming brand owned and operated by Argentinian public company BOLDT, Pragmatic Play has successfully rolled out all of its Virtual Sports titles on its partner’s Argentinian and Paraguayan websites.
Titles such as Penalty Shootout, Greyhound Racing, Horse Racing, Fantastic League, and Force 1 are now available to bplay customers in the Argentinian province of Santa Fe as well as across Paraguay, two of Latin America’s most exciting online gambling markets.
Pragmatic Play and bplay’s parent organization originally teamed up in mid-January when the supplier provided the bplay.com.ar and bplay.com.py sites with access to its suite of online slots and Live Casino titles.
Pleased to Strengthen bplay Relationship
Commenting on their latest big news, Pragmatic Play VP of Latin American Operations Victor Arias said that they are very pleased to further strengthen their relationship with bplay and take their Virtual Sports offering live in Santa Fe and Paraguay.
Mr. Arias went on to say that with so many markets offering interesting opportunities, they are “eager to embrace every chance for growth out there and look forward to bringing our products live to players across LatAm.”
Bplay Operations Manager Javier Samel added that their partner has “an extremely strong multi-product offering” and that they are very pleased to take Pragmatic Play’s Virtual Sports vertical live and offer it to their players in all the jurisdictions the bplay brand is available.
Mr. Samel further pointed out that this roll-out further strengthens their existing ties with the major provider and that they look forward to achieving even greater things together.
The bplay partnership is one of many announced by Pragmatic Play in relation to its Latin America expansion efforts in recent months.
Earlier this month, the provider strengthened its LatAm footing via a content supply deal with Juega En Linea, a Curacao-licensed online gambling operator that provides its services across the region. The deal covered Pragmatic Play’s slots range as well as its Live Casino suite and Virtual Sports offering.
Source: PRAGMATIC PLAY ROLLS OUT VIRTUAL SPORTS WITH BPLAY IN ARGENTINA AND PARAGUAY, May 31, 2021
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