Amelco, NetEnt Link Up for US Growth
A recently penned agreement between the two companies will see NetEnt’s catalog of titles, including branded slots like Gordon Ramsey Hell’s Kitchen and Narcos as well as iconic games such as Divine Fortune and Starburst, be added to Amelco’s US platform offering.
As part of this new partnership, NetEnt’s games will go live with a number of Amelco’s operator partners in regulated US territories. The alliance creates massive scope for growth as Amelco continues to launch its platform across more and more states where online casino-style gaming is legal.
Amelco was formed in 2006 by a team of industry veterans. The company specializes in the provision of a host of services and products for the sports betting, lottery, casino, and financial trading industries. It is headquartered in London and also runs an office in Poland. It made its first foray in the US in 2018 when it was granted a software supplier license by the New Jersey Division of Gaming Enforcement.
As for NetEnt, this partnership comes as the latest big news shared by the company. Earlier this year, it was acquired by Live Casino expert Evolution in a $2.2 billion deal. The iconic online slots maker already boasts a significant presence in the US, and this partnership will further strengthen its footing there.
A First of Many Big Announcements
Commenting on their recent deal, Brandon Walker, Head of Amelco USA, said that they are delighted to integrate content from one of the “slot industry’s true leaders – with a hard-earned reputation as one of the world’s leading casino brands.”
Mr. Walker went on to say that this is the first of many big announcements they are set to make in the next few months as they prepare to line up their US-facing platform with “the very best across slots, table games and live casino.”
Amelco is currently licensed to provide its services in six states, including Michigan, which it entered earlier this year, Colorado, and Pennsylvania. The company said it anticipates further market entries in the near future.
Of their latest important US partnership, Jeff Millar, North America Commercial Director for Evolution, said that Amelco has a strong presence in the US already and that they are thrilled to be able to enter into an agreement that will further bolster their own foothold in that market.
Mr. Millar added that with “with so much scope for growth across the country, it is a very exciting time to be working together and we’re eager to see what we can achieve.”