Betsoft Strengthens International Presence with 888casino Deal
A recently penned distribution agreement between Betsoft and 888casino parent company 888 Holdings covers the provider’s recent blockbuster releases Primal Hunt and Take The Bank in addition to titles from Betsoft’s 2021 roadmap, including the highly anticipated Take Olympus and Stacked slots.
The provider’s games are available to 888casino players for the very first time. The rollout of Betsoft content was delivered via Pariplay’s content aggregation platform Fusion. The major content aggregator was designed to help Pariplay’s partners better engage with regulated markets and grow and cement their presence in these.
Established in 2006, Betsoft is among the leaders in the development and provision of online casino games and related solutions. It is also the undisputed leader in the creation of cinematic casino titles. Its portfolio of over 200 RNG titles is now available across more than 200 major online gambling operators.
The company is based and licensed in Malta and provides its products in more than 15 regulated markets. Its titles are independently certified by Gaming Labs International.
It should also be noted that Betsoft’s ever-growing portfolio has been adapted to respond to and anticipate customer demands.
A Further Confirmation That Betsoft Games Are in High Demand
Commenting on going live with 888casino, the widely popular online casino brand of online gambling powerhouse 888 Holdings, Betsoft Head of Account Management Anna Mackney said that this recent integration represents further confirmation that their content is in high demand from tier-one operators.
Ms. Mackney went on to say that 888’s commitment to delivering high quality experience to a broad player demographic “makes this a complementary and exciting partnership.”
888 VP B2C Casino Talya Benyamini said that Betsoft’s “dynamic content portfolio will validate our commitment to deliver the market leading experience to players across the globe.”
This is the latest in a series of content deals announced by 888 and its online casino operation in recent months. Earlier in April, the company enhanced its games lobby with the addition of titles from fast-growing provider Hacksaw Gaming.
In March, 888 teamed up with BF Games to take its games live on its online casino sites. The deal helped BF Games expand its regulated presence. Last month, the major gambling operator also partnered with Swedish studio ELK Studios to launch its games on its Italian site. And in February, 888 unveiled a casino games and live casino deal with Playtech.
Source: Betsoft Gaming further expands distribution capability with 888casino deal, Betsoft Gaming Newsroom, April 30, 2021
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