Relax Adds OneTouch Online Casino Titles to Content Platform
OneTouch has thus become the latest iGaming studio to join Relax’s content distribution program and benefit from the growth opportunities it presents to its members.
Under the platform-to-platform agreement recently inked between OneTouch and Relax, the former will integrate its suite of games and these will gain access to the latter’s host of leading online gambling operators.
OneTouch was founded in 2015 with the aim to close “a large gap in the market for premium quality mobile table games.” The studio pairs “innovative mobile-first designs with sharp single-touch interactivity” to deliver equally great experience on both desktop and mobile devices. It now offers online slots, table games, and live casino products.
It is head office is based in Tallinn, Estonia but it also has offices in Ukraine, Spain, Malta, and Manila. The studio is licensed and regulated by the Malta Gaming Authority.
Relax’s Powered By program saw great success last year when 13 industry developers and suppliers selected its platform as their primary distribution channel. The leading provider said that more content will be integrated in the coming months.
An Ideal Partner
Of their recent partnership with OneTouch, Relax CPO Simon Hammon said that the studio’s “focus on technology and high-quality content represents the ideal partner” for them and for their operators.
Mr. Hammon went on to note that the deal highlights the value of the Powered By Relax program for both the company itself and its studio partners as it allows for iGaming content to be exposed to leading online gambling operators at quick speed.
OneTouch Head of Business Development and Operations Petra Maria Poola said that Relax’s network comprises “an impressive range of high-profile operators in regulated markets”, which makes it the perfect platform to power the studio’s growth.
She added that thanks to this agreement, their suite of games will continue to attract new players from a host of demographics.
Relax’s content aggregation platform currently features more than 1,500 gaming titles from its in-house studios as well as from third-party providers through its Silver Bullet and Powered By Relax programs.
Most recently, the leading provider added Parimatch to its ever-growing network of operator partners. Under the terms of a content delivery deal between Relax and the operator, the former will supply a wide selection of games available on its platform to the latter. Parimatch is a veteran sports betting operator but has also been focusing a lot of its effort on growing its online gaming offering in recent years.
Source: Relax Gaming signs OneTouch as latest Powered By Relax partner, Relax Gaming Newsroom, April 1, 2021
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